Content Beats Design, Says CRO Pro

Dave Diederen is the founder of Syntra, a Netherlands-based conversion rate optimization agency. He encourages ecommerce brands to test product pages, ads, and, well, everything. 

He says merchants often prioritize their sites' aesthetics over copy and content, a big mistake. "Content and copy play a very big role in conversions, if not the biggest," he states.

In this episode, he shares conversion wins, product and home page tactics, A/B strategies, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/content-beats-design-says-cro-pro

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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