Shifter Podcast - Advertised Emissions with Jonathan Wise - Co-Founder Purpose Disruptors

The podcast for Green Production, Green Storytelling and Marketing

In this thought-provoking episode, we speak with Jonathan Wise, co-founder of Purpose Disruptors, about the overlooked connection between advertising and climate change, a concept known as Advertised Emissions.

We explore a simple but powerful idea: The more we advertise, the more we sell. The more we sell, the more we emit.

As the climate crisis deepens, Jonathan makes the case for the advertising industry to move beyond managing its own carbon footprint and begin reshaping its creative output to support more sustainable lifestyles.

We ask the urgent question: How does the advertising industry take full responsibility for its climate impact?

We also discuss:

🌍 Why 2024 marked a turning point in climate urgency. 📢 The role of advertising in driving consumption 📉 Why operational emissions aren't the full picture 🔁 How advertising can become a force for good 📈 Closing the gap between climate ambition and real action

If you're in marketing, media, or just wondering how your industry can step up in the face of the climate emergency - this one’s essential listening.

Listen now and shift your perspective.

Links:

Download the last report from PD here Advertised Emissions: Purpose Disruptors and econometrics agency Magic Numbers introduced a new metric to measure this effect - ‘Advertised Emissions’. Our latest report calculated in 2022, the advertising industry was responsible for 208 million tonnes of CO2 emissions.

Purpose Disruptors: More from Purpose Disruptors.

shifter Consulting: More from shifter Consulting and our services.