The FIFA 2026 World Cup officially kicks off in 100 days across the US, Canada and Mexico. Host Vanessa Perdomo speaks to Amy Hopfinger, Chief Business and Strategy Officer at FIFA about how the 16 host cities are preparing for the tournament this summer.
On this episode:
- How do cities get ready to host the World Cup and what needs to be done over the next 100 days
- How is the US-Israeli war with Iran affecting their participation in the tournament
- How FIFA is addressing security concerns
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Bloomberg Business of Sports