49. How can digital teams ensure organisations fully understand the value of a user-centred product design process?: Claire White @ Exscientia

Claire White is Product Design Lead @ Exscientia, an AI-based Pharmatech research company. 

She shares with me her experiences of moving into the rapidly-evolving world of AI-powered Pharmatech, her views on the importance of rapid, ongoing prototyping when designing products, and why User-Centred Design is not just UX Design. 

Thanks for listening, and I hope you enjoy the episode. 

Mike Green