540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 

💡Learn

• The Impact + Case for Building Your Mid-Level Strategy
• The Playbook: 5-minute Fundraising Asks
• Pro Tips + Lessons Learned

Today’s Guest
Kel Haney, Fundraising Consultant + Trainer

Episode Highlights

• Kel’s story and journey to where we are today (3:00)
• Kel’s favorite recent Broadway plays (7:00)
• The importance of connecting with mid-level donors (8:55)
• Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
• How it’s Built: 5-minute Fundraising Ask (21:10)
• Kel’s Pro Tips (30:15)
• Lessons learned about growing mid-level strategy (33:40)
• A powerful story of philanthropy in Kel’s life (37:40)
• Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
• How to connect with Kel (43:35)

For more information + episode details visit: weareforgood.com/episode/540.

📅 Don't Miss These Free Upcoming Events! 👇

APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)

MAY  14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. 

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