Another Conservative crosses the floor | Major housing report released | Branding and marketing with Tony Chapman | Downtown women’s shelter costs spike

Jerry opens the show with his reaction to another Conservative crossing the floor. He then speaks with Richard Lyall, President of RESCON, to unpack a major housing report and what it means for supply and affordability. Tony Chapman, branding and marketing expert, joins to break down the latest trends in consumer headlines, like: the grandson of the inventor of Reese’s Peanut Butter Cups accuses Hershey of cutting corners, Tim Hortons is bringing back Roll Up The Rim, and Canadian Tire reveals a new AI platform to detect consumer trends. Plus, Brian Lilley from the Toronto Sun talks about the rising costs for a downtown women’s shelter that still has no opening in sight.