Catching Up to FI The College Discount Game You Need To Know Before Choosing A School | Ron Lieber | 191
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Jan 18, 2026 
Ron Lieber, a personal finance expert and author of 'The Price You Pay for College,' dives deep into the often perplexing world of college costs. He reveals why most families pay less than the sticker price, explains the importance of understanding a school's 'Common Data Set,' and discusses the value of merit versus need-based aid. Lieber also highlights strategies for first-generation students, the benefits of community college transfers, and practical tips for negotiating financial aid. Get ready for insightful advice on navigating college affordability!
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Use Community College As A Money Hack
- Consider community college plus transfer as a low-cost path and aggressively use transfer advisors.
- Treat community college as a stepping stone: get straight A's and cultivate transfer contacts early.
Jackie's First-Gen College Story
- Jackie described attending a low-cost state school and relying on counselors and peers for scholarship guidance.
- Her degree increased lifetime earnings and helped her move out of poverty.
Program Data Beats School Brand Alone
- Program-level earnings data can show that cheaper schools sometimes deliver similar career payoffs for specific majors.
- Elite schools add network access and affinity that matter for some career paths but not all.
