New Media Emanuel Cinca - How To Build a $1.5M Newsletter, Lessons From Buying a Newsletter, His #1 Growth Source, How To Get Sponsors Results, How To Clean Your Email List, and More
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Aug 25, 2023 Emanuel Cinca, Founder of StackedMarketer, discusses scaling a newsletter with 50,000 subscribers, monetizing a free newsletter, and valuing a newsletter. He also shares insights on tailoring content for marketers, improving StackMarketer Pro, and building relationships with advertisers.
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Pro Membership Evolved From Long Reports
- StackMarketer Pro launched as in-depth brand reports but underperformed relative to the newsletter.
- They iterated by adding trials, courses and snackable formats to increase value and conversions.
Use Low-Cost Trials And Snackable Courses
- Offer a low-cost trial and short courses to lower friction and demonstrate value quickly.
- Convert trial users by surfacing high-impact, consumable content during the trial.
Personalize Onboarding To Boost Time-To-Value
- Build a personalized onboarding quiz that maps members to 5–10 best pieces of content.
- Use that guided path to shorten time-to-value and increase retention.