Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! Profit-First Strategies for E-Commerce Sellers: How to Compete with Amazon (Without Google!) Part 2 With Austin Becker
In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google.
If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.
Here’s what you’ll learn:
- How to drive traffic without depending on Google (hint: email + social!)
- Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROAS
- The smartest way to scale: sell more when people are already buying
⏱️ Timestamps:
0:00 – Intro: The Google traffic trap
1:16 – Competing with Amazon (without losing your mind or margins)
3:20 – What is Search Impression Share & where to find it
4:33 – Profit-first ad budgeting: ACOS vs ROAS explained
10:31 – The truth about your prices (and why doubling them may save your business)
13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips
17:37 – Video SEO strategy for higher CTR
18:31 – Collection page tips from Bonobos
📚 Resources & Mentions:
- 🛠️ $27 AI SEO Starter Course → https://SEOin7Days.com
- 🎙️ Podcast on Apple/Spotify → https://simpleandsmartseo.com/best-seo-podcast
- 💬 Guest: Learn more about Austin Becker → abeckermarketing.com
🙌 Listener Action Steps:
- Subscribe for weekly SEO strategy & visibility tips!
- Start your way to SEO Success for only $27, delivered on your schedule by ChatGPT → https://SEOin7Days.com
👩🏽💻 About Me:
Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you gr
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!