Buyers and Builders

How We Built IDUN Industrier: 20 Acquisitions and 60x+ P/E Ratio

16 snips
Mar 24, 2026
A deep dive into a company that bought 20 niche businesses and now trades at an eye‑watering valuation. Conversations cover why tiny, hard‑to‑replicate market leaders matter and how decentralized ownership and co‑ownership drive value. Highlights include portfolio design, disciplined M&A cadence, and the key risks to a serial‑acquirer model.
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ADVICE

Buy Relevance Not Scale

  • Buy relevance not scale: target focused, understandable SMEs with high market share and entry barriers.
  • EDUN prefers businesses led locally with autonomy and offerings the parent can fully grasp before acquiring.
ANECDOTE

Examples Of Obscure Market Leaders

  • EDUN's portfolio includes obscure market leaders like eCab (substation maintenance) and Ilema (air emission measurements).
  • These examples show how dominant positions exist in highly technical, low-profile industries few outsiders notice.
INSIGHT

Selection Beats Operating Fixes

  • EDUN creates value first through selection: buying niche leaders rather than relying on operating turnarounds.
  • The year-end report stresses high market share and focused businesses as common portfolio features driving resilience.
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