We Live to Build My Sales Grew 3000%. A Month Later, My Business Was Shut Down.
"My sales grew 3000%. A month later, my business was shut down." This is the unbelievable founder story of Yuri Cataldo. His multi-million dollar bottled water company, Indigo H2O, was forced to close at its peak of success after a "Cease and Desist" letter from a state agency destroyed it overnight. They believed his startup was a "large international conglomerate" trying to avoid taxes simply because his publicity was so successful. This is a cautionary tale about how government regulation and bad luck can wipe out a thriving business in the blink of an eye. Check out the company: https://yuricataldo.com
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📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)
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▶ Get my eBook free - https://welivetobuild.com/network
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📈 WORK WITH ME
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▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook
▶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call
▶ Startup Fundraising: https://welivetobuild.com/fundraising
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👀 CONNECT WITH SEAN
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▶ LinkedIn: https://linkedin.com/in/seanweisbrot
▶ Inquiries: welivetobuild@gmail.com
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🕒 CHAPTERS
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00:00 - "My Business Was Shut Down" - The Full Story
07:22 - The Idea: Bottling Water From My Parents' Land
18:17 - Launching with the First $1000 in Sales
26:08 - Winning "Best Water in the World" & Getting Into the Oscars
34:45 - The 3000% Sales Spike & The Cease and Desist Letter
39:49 - The #1 Lesson From a Multi-Million Dollar Failure
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