Raising Capital for Real Estate Investing

004: Scaling Beyond Friends & Family: Learn from Darryl's Success

Nov 3, 2025
Darryl Griffin Simmons, a multifamily investor and co-GP with an engineering and operations background who has invested in 400+ units, shares his growth story. He explains using LinkedIn for targeted outreach after taking a course. Topics include nurturing investors with monthly webinars, crafting warm Sales Navigator messages, building trust through education, and patient, value-first lead generation strategies.
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INSIGHT

Know Like Trust Is The Capital Funnel

  • Know Like Trust is the practical funnel for capital raising; people must first know you before they can trust you with capital.
  • Amy frames LinkedIn lead gen as the 'know' stage, requiring follow-up education to move prospects further.
ADVICE

Host Monthly Investor Education Webinars

  • Do host monthly educational webinars to keep investor leads engaged between deals.
  • Amy recommends monthly syndication 101 sessions that explain passive vs active roles, expected hold periods, and common investor questions.
ADVICE

Repurpose Webinars As Evergreen Lead Magnets

  • Do repurpose webinar content as evergreen lead magnets and LinkedIn links for on-demand education.
  • Amy suggests using a recorded syndication basics webinar as a LinkedIn resource to pre-qualify curious prospects.
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