Everyday Oral Surgery

What Is the Job of an Office Manager—Really? with Dr. Roger Levin

Mar 25, 2026
Dr. Roger Levin, CEO of Levin Group and dental practice consultant, shares the evolving role of the office manager as a practice COO. He discusses overseeing operations, workflow, checklists, and KPIs. Topics include improving treatment acceptance with follow-up and financing, fixing system failures, managing patient reviews, maintaining compliance, and leading with clear boundaries and accountability.
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ADVICE

Promote Office Manager To Practice COO

  • Make the office manager the practice COO who runs everything non-clinical.
  • Train them to own operations, workflow, front desk, scheduling principles, billing, insurance, and team training with clear checklists.
ANECDOTE

Lost Referrer From A Scheduling Script

  • A front desk scheduling mistake lost a top referring doctor when staff told them "we can't see your patient for three days."
  • That showed why office managers must set scheduling principles to prioritize high-value referrals.
ADVICE

Systematically Follow Up To Increase Treatment Acceptance

  • Prioritize structured treatment acceptance and systematic follow-up to boost revenue.
  • Use scripts, one-week follow-ups, and patient financing offers like interest-free plans to convert patients who say "I'll think about it."
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