Tech Brew Ride Home (TWTR SPC) An Interview With @kayvz, Who Is Leading The Twitter Product Revolution
Sep 11, 2021
Keyvon Beykpour, the Head of Twitter's product revolution, shares exciting insights about the new Twitter Communities feature. He discusses its potential for fostering more targeted engagement and intimate interactions among users. The conversation covers how Twitter's structure influences user behavior compared to platforms like Discord and highlights the challenges of balancing accessibility and trust within communities. Beykpour also touches on innovative features aimed at empowering creators while enhancing monetization opportunities on the platform.
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Structured Communities
- Twitter Communities aim to provide structure to existing communities by introducing targeted spaces.
- This allows users to engage more freely within specific interest groups, fostering deeper conversations.
Balancing Focus and Fluidity
- The "narrow casting" feature in Twitter Communities offers a balance between focused discussions and broader Twitter engagement.
- Users can share community tweets with their wider audience using quote tweets, maintaining Twitter's fluid nature.
Internal Twitter Community
- Twitter employees use a private, internal community for communication, similar to Slack but with Twitter mechanics.
- This "dogfooding" provides valuable insights for product development.