Today on the podcast, we welcome back Katie Hunt of Tradeshow Bootcamp. Katie is our very first second-time guest! We met Katie last summer at the Savvy Experience and have been friends ever since. Katie has this depth of knowledge about an entirely different world of wholesale and the stationary industry that we are just not privy to, and she is not afraid of holding back! In fact, she doesn’t hold back, ever.

She gives so much insight in this episode; we are talking all about saving for tradeshows, how to budget for them so that there are no surprise costs and the pros and cons of going to a national show versus a smaller local show first. We also dive into how to balance retail and wholesale, and how to nurture those relationships after you snag some wholesale clients. We even go into more on how to add value, how to get your customers ordering more, and how to bring them on like they are family and VIPs. There are a lot of ideas in this episode and a lot of action steps, so we can’t wait for you to dive in!

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071: Part 2: The Secret Parallel Universe of Wholesale with Katie Hunt of Tradeshow Bootcamp