Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions

What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it?

Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief Marketing Officer of Barge Design Solutions, to unpack how leadership vision, marketing alignment, and data-driven strategy fuel sustainable growth in today’s competitive AEC market. From intentional CEO transition planning to integrating communications and sales enablement, they share how employee ownership, disciplined client selection, and CRM-backed business development decisions protect both culture and profitability.

If you lead an engineering firm or support one through marketing and business development, this conversation offers a clear look at how alignment across the C-suite and marketing team drives measurable impact and long-term brand strength.

Topics discussed in this episode:

• Engineering firm leadership
• AEC marketing strategy
• Strategic growth planning
• Employee-owned firm model
• CRM implementation in AEC
• Business development analytics

Connect with Erika and Carrie, BARGE:

https://bargedesign.com

Connect with Katie:  https://smartegies.com/

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