Nir Eyal - NYT Bestselling Author & Fmr Stanford Lecturer | The Science Behind Why You Can't Trust Your Own Thoughts

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Nir Eyal is a New York Times bestselling author, behavioral design expert, and former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design, whose books Hooked, Indistractable, and Beyond Belief have collectively sold over one million copies in more than 30 languages. Drawing on his background in the video gaming and advertising industries, he has devoted his career to exploring the intersection of psychology, technology, and human potential — helping companies build habit-forming products and individuals reclaim focus in an age of distraction. His latest book, Beyond Belief, digs into the neuroscience and psychology of how hidden assumptions shape what we see, how we feel, and what we do, and how replacing those beliefs can unlock greater agency and performance.

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➡️ Talking Points

00:00 – Intro

01:28 – From No Prayer to Daily Practice

07:07 – The Belief Crisis That Changed Everything

14:56 – Building Belief in a Modern World

19:38 – Sponsor Break

22:12 – Pain vs. Suffering

28:16 – Rewiring Your Beliefs

32:26 – Spotting Your Limiting Beliefs

47:18 – Sponsor Break

48:41 – You Don’t Create Reality, You Shape Perception

52:06 – Identity, Labels, and Belief Systems

59:42 – Redefining Prayer and Belief

1:02:53 – How One Belief Unlocks Another

1:07:26 – Final Thoughts on Belief