Bestbookbits Skin in the Game by Nassim Taleb
Dec 19, 2019
The podcast discusses the book 'Spin Selling' and its methodology, emphasizing the importance of building relationships in major sales. It covers the steps involved in making a purchasing decision for a business, objection prevention, and closing techniques in smaller sales. The importance of knowing the objective before a sales call and defining the customer's need and perceived value are also highlighted.
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