My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science, an advertising measurement and technology consultancy.

Andrew and I discuss the topic of advertising measurement broadly, including:

The misconceptions that advertisers have about how the largest walled garden advertising platforms function;
The principal mistakes companies make related to marketing-driven growth;
The scientific approach to measurement;
How companies can future-proof their advertising measurement;
The analytical constraints that prevent most advertisers from growing spend;
Creative analytics;
A systematic approach to channel diversification.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

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Episode 14882: Dari Nowkhah Show - Hour 3 - 12-3-25 - Jennie Baranczyk joins the show.