Media Tech Talk Gabbi Stubbs (Adobe) - Media Tech Talk #010
Media Tech Talk - Gabbi Stubbs (Adobe)
Gabbi Stubbs, who leads strategy and product marketing for data, identity, privacy, and AI across APAC at Adobe, joins Daevid Richards and Paul Luckett to explore how AI, agentic systems, and strong data foundations are reshaping marketing and customer experience.
From Adobe Experience Platform and real-time data orchestration to agentic AI, governance, and brand discoverability, this episode cuts through the hype to focus on what brands need to get right in 2026.
In this episode:
(00:00) – Welcome to Media Tech Talk & kicking off 2026
(02:40) – Gabbi’s career across media, data, and technology
(05:00) – From DMPs to Adobe Experience Platform
(10:15) – Why AEP was a foundational step change
(15:50) – Creative Cloud vs Experience Cloud
(22:40) – Data minimisation, governance & AI readiness
(26:00) – What agentic AI really means
(32:30) – Human creativity vs machine automation
(47:50) – Adobe’s roadmap and priorities for 2026
(52:00) – Predictions: discoverability, governance & the agentic web
💬 Guest: Gabbi Stubbs – Adobe | https://www.linkedin.com/in/gabbistubbs/
🎧 Hosts:
Daevid Richards – http://linkedin.com/in/daevidrichards/
Paul Luckett – Luckett Media Consulting | https://www.linkedin.com/in/paul-luckett/
Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.