Ahrefs Podcast

Meet the guy behind Detailed.com's viral research articles | Glen Allsopp (Detailed)

Jul 25, 2024
Listen to the elusive Glen Allsopp share his SEO and business wisdom, privacy preferences, $40 audits, content creation, unique SEO strategies, team management, and the evolution of Detailed.com. Discover his daily routine, approach to ideas, iPhone link building, and insights on the current state of SEO.
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INSIGHT

Build Tools For Your Repeated Needs

  • Existing free tools often lack important checks like X-Robots, so building your own extension can fill practical gaps.
  • The Detailed extension grew quickly because it bundled multiple small time-saving features SEOs repeatedly need.
ADVICE

Pay For Skill, Trust Contractors

  • Pay skilled developers fairly and expect rates to rise as they prove value; $50/hr is reasonable for strong freelance talent.
  • Use trust-based arrangements for recurring expert contractors rather than rigid hourly policing.
INSIGHT

Make Research Evergreen And Bulletproof

  • Glen hand-selects huge samples (e.g., 10,000 queries) because large, reusable datasets make research defensible and evergreen.
  • He excludes dates in queries so reports remain useful over time.
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