Retention Chronicles How fusing art, science, and entrepreneurship is reshaping ecommerce marketing with Known Agency’s President Ross Martin
Ross Martin, President of Known Agency and General Partner of Lunch Partners, joins Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, to discuss his journey in marketing. Known, an integrated agency ranked third by Ad Age combines research, creativity, and innovation, working with clients like Shake Shack and TikTok. Ross highlighted their unique approach, such as using AI to identify relevant Reddit conversations for Shake Shack. He also shared insights from Lunch Partners, emphasizing the importance of resilience and heart in founders. Ross praised Mikmak for connecting legacy brands with social commerce, showcasing the power of AI and consumer intelligence in driving business outcomes.
Episode Timestamp:
1:56 Ross Martin's Background and Early Career
5:55 Marketing Insights and Innovative Strategies
6:41 Known Agency's Origins and Capabilities
24:26 Challenges and Opportunities in the Agency World
26:06 Lunch Partners Venture Fund
31:20 Investment Thesis and Founder Traits
36:43 Innovative Campaigns and Collaborations
41:15 Ecommerce Innovations and Future Opportunities