The Core Report How Indian Farmers Benefit from Transparent Food Supply Chains
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Jun 28, 2025 Mark Kaplan, co-founder of Wholechain, discusses the transformative impact of digital traceability on Indian agriculture. He explains how real-time data and blockchain technology improve transparency and help small producers access international markets. The conversation highlights the specific challenges faced by the seafood industry and the need for effective compliance measures. Kaplan emphasizes fostering collaboration across sectors for sustainable practices, enhancing trust, and ultimately benefiting both farmers and consumers.
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Versatility Across Commodities
- Wholechain's method is agnostic to commodity and is expanding across diverse sectors like beef, vanilla, soy, coffee, and cocoa.
- Standardizing data across industries enables scalability and more equitable trade globally.
Empower Producers Digitally
- Co-op managers typically manage data uploads for small producers, though mobile self-signup will soon empower producers directly.
- Digital connection of producers through Wholechain facilitates easier market access and trade.
Make Blockchain Accessible
- Present blockchain as a feature focused on trade facilitation rather than as a buzzword.
- Offer modest pricing and user-friendly tools to reduce adoption barriers and compliance burdens.