The Power of Influence: How Effective Communication Fuels Social Selling Success

Join us in this exciting episode as we delve into "The Power of Influence: How Effective Communication Fuels Social Selling Success." We sat down with industry expert, Sandy Adam of Quest Software to uncover the secrets of building a thriving social selling strategy that has the potential to transform your business. Discover the journey of a company that initially took the leap into social selling, faced challenges, and reaped incredible rewards.

00:38 – Introduction of Sandy Adam, Global Sales Enablement Senior Manager.

00:52 – Sandy's Career Journey and Role at Quest Software

2:59 – Understanding Quest Software and Its Impact

4:28 – The Genesis of a Social Selling Strategy

7:37 – Integration of Social Selling within Existing Sales Strategy

10:48 – Content Strategy and Communication Tailoring

14:59 – Engaging and Training Sales Teams

20:30 - Measuring ROI and Success of the Program

23:21 - Key Recommendations & The future evolution of the program at Quest

27:15 - Sandy's Book and Film Recommendations