Scaling One Hope Wine from $10k to GIVING BACK $11M with Tiffany Wojtkiewicz

Dec 11, 2024

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Could adding a give back component to your business actually make you MORE money? If you’ve been in person to one of the Living Room Sessions or listened to one of those episodes here on the podcast, you may have heard me mention OneHope Wine. One of the 6 (yes, six) co-founders of OneHope, Tiffany Wojtkiewicz, is on the podcast to talk about all things business, giving back, and of course WINE. Tiffany shares her journey of building OneHope Wine from the ground up, starting with just $10,000 and a dream of giving back. We dive into the innovative ways her company has blended wine with philanthropy, creating a business that has donated over $11 million to causes worldwide. From their Napa Valley winery to empowering wine reps across the country, Tiffany’s story is proof that passion and purpose can create real impact.

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HIGHLIGHTS

00:00 How did you get into the wine industry?

05:15 Having 5 co-founders, what were the early conversations like starting the business?

10:45 Sales in the early days and expanding from being able to ship to 5 states to 46 states today.

14:15 How did you come up with the idea to get wine directly in the hands of consumers through sales representatives doing wine tastings?

19:00 How have you created an opportunity for people to make commission as a sales rep?

23:30 Ways giving back can help you make more sales.

27:00 How has giving back 10% help you attract partners and retain customers?

32:00 What has helped you communicate with your co-founders and create a thriving business together?

36:00 How One Hope crowd sourced funding to create the experience at their vineyard.

41:15 What are some life changing moments you’ve experienced at the vineyard?

46:30 How a connection at a trade show led to a dream partnership.

53:00 Holiday gifts and other ways to enjoy One Hope Wine.

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