We Are For Good Podcast - The Podcast for Nonprofits 169. The Reluctant Fundraiser’s Guide to Raising Money (+ Tips for Small Nonprofits!) - Cindy Wagman
Meet Cindy. She's had a heartfelt goal to unlock the potential of small nonprofits through fundraising. Having spent her entire career in fundraising, Cindy knows how to make it accessible to small nonprofits in a way that is mission-enhancing and empowering. Join us as we break down how to set up small shops for success. There are incredible lessons here for orgs of all sizes, and Cindy's even giving tips on using volunteers to make your life easier. We found a growth mindset friend in Canada, and we are here for all she's teaching🙌
Episode Highlights
- Cindy’s story and journey to where she is today (2:30)
- Setting your small shop up for great success (4:00)
- How fundraisers, board members, and volunteers are holding their own selves back (8:30)
- Best practices for small shops (15:00)
- Cindy’s book: Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul (19:00) - Use Discount code GOOD
- The intersection of neuroscience and fundraising (23:00)
- A powerful moment of philanthropy in Cindy’s life (34:00)
- Cindy’s One Good Thing: Be curious. (37:00)
For more information and episode details visit: www.weareforgood.com/episode/169
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
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📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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