The Digital Agency Growth Podcast How to Keep Your Agency's Pipeline Full Using Targeted Outreach
4 snips
Sep 20, 2023 Learn the importance of targeted outreach for agencies, including how to secure consistent opportunities through referrals, common obstacles agencies face in implementing better outbound strategies, and three reasons why agencies struggle to grow their business. Discover the significance of commonalities in making connections and the mistake of being too sales-focused in outreach campaigns. Find out how to build effective outreach campaigns and achieve sales goals with personalized outreach and automation.
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Start With A Focused Account-Level ICP
- Start outreach with a tightly defined ICP at the account level and limit active ICPs to three or fewer.
- Prioritize where you have most experience, happy clients, and reachable data.
Use Commonalities To De-Risk Contact
- Almost never go fully cold; use commonalities (location, shared accounts, events) to de-risk first contact.
- Lead with those shared signals to build immediate kinship and increase reply rates.
Map Connections To Create Targeted Referrals
- Turn your network into targeted referrals by mapping first-degree connections to your target accounts.
- Ask prioritized contacts for intros or quick networking calls to batch referral opportunities.