The Next Wave - AI and The Future of Technology

Why Figma Make Might Be the Most Important AI Tool of 2025

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Aug 12, 2025

David Kossnick, a key leader at Figma, discusses Figma Make, an innovative tool transforming designs into functional applications with just a prompt. He explains how this AI-powered platform fosters real-time collaboration between designers and developers. David highlights stunning features like code generation and integration with Supabase, revolutionizing design workflows. As concerns about AI's role in creativity fade, he emphasizes Figma Make's potential to empower all creators, showcasing its versatility from interactive games to collaborative projects.

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INSIGHT

Multiplayer-First Collaboration

David Kossnick built Make multiplayer-first so teams can chat, edit visuals, and edit code together.
Multiple people see changes and can riff in real time on the same project.

ADVICE

Avoid Storing PII; Use Supabase

Avoid using Figma Make to collect personally identifiable information.
Use Supabase to provision a database and persist real prototype data safely.

INSIGHT

Gives Designers A Superpower

Figma Make lets non-programmer designers extend designs into code-backed interactions.
David Kossnick says this bridges the gap where designers traditionally stop.

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Episode 71: What if you could turn your Figma designs into fully functioning apps—just by asking? Host Nathan Lands (https://x.com/NathanLands) is joined by David Kossnick (https://x.com/DKossnick), a key leader at Figma working on the cutting edge of AI-powered design tools.

David is part of the team behind Figma Make, Figma's groundbreaking new tool that takes your sketches, mockups, or even simple prompts and instantly transforms them into interactive, code-backed applications. In this episode, David demonstrates how Figma Make builds real apps—like dashboards, games, and data-powered prototypes—right before your eyes. The discussion goes deep into Figma’s AI journey: from their first AI-powered features to the vision for democratizing software creation in a truly collaborative, multiplayer environment. Whether you’re a designer, entrepreneur, or just someone with big ideas, this episode is a glimpse into the AI-native future of how products will be built.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Multiplayer Code-Generating Dashboard Tool
(04:29) Collaborative Project Creation with Supabase
(09:29) Prompt Management Overview
(10:46) Emerging Interactive Design Space
(14:57) Designing with AI: Complement, Not Replace
(18:24) Figma: A Collaborative Design Hub
(22:42) Empowering Designers with New Superpowers
(25:35) Future of Design and Innovation
(28:37) AI's Impact on Future Society
(29:48) AI's Future in Healthcare
(33:19) Figma AI's Exciting Future

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Mentions:

David Kossnick: https://www.linkedin.com/in/davidkossnick
Figma: https://www.figma.com/
Figma Make: https://www.figma.com/make/
Supabase: https://supabase.com/
Claude: https://claude.ai/
Waymo: https://waymo.com/
Duolingo: https://www.duolingo.com/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano