
The Remnant with Jonah Goldberg Freedom Hasn’t Always Meant Choice | Interview: Sophia Rosenfeld
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Feb 23, 2026 Sophia Rosenfeld, historian and author of The Age of Choice, explores how everyday acts of choosing reshaped modern freedom. She traces choice from commerce and the Reformation to department stores, secret ballots, and party politics. The conversation probes choice overload, algorithms, feminism’s use of choice language, and the American Revolution’s wider impact.
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How Choice Became Synonymous With Freedom
- Modern freedom is increasingly defined as individual choice rather than traditional liberty from domination.
- Sophia Rosenfeld traces this to everyday acts like picking from menus and questions why choice became synonymous with freedom.
Dual Origins Of Modern Choice
- The roots of choice combine commerce and the Reformation, not a single origin story.
- 18th-century shops and promotional practices plus religious fracturing created both consumer and conscience-based selection.
Traveling Salesmen Triggered Early Backlash
- Jonah Goldberg recounts Eustace Moser and traveling salesmen as an 18th-century backlash to new consumer options.
- Muller shows those sellers sold practical goods like thimbles, which nonetheless disrupted guilds and sparked resentment.










