Real Leaders Podcast Ep. 329 Michael Shapiro CEO of TAPinto
The media industry is undergoing dramatic changes resulting in a growing void in local news coverage in thousands of communities across the United States. Meanwhile, more than $400 billion was spent on digital marketing in 2022. Local and regional businesses are looking to connect more deeply on the local level than ever before. TAPinto is helping to fill the void in local news by applying proprietary technology paired with a franchise business model to the local news space. TAPinto is also enabling local and regional businesses to meaningfully communicate with the residents of their town, improving customer loyalty and providing support for the small and medium-sized businesses that are integral to our communities.
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