TMT:62 Josh Mateer On SoundOn’s A&R Revolution

Sep 28, 2025

01:02:09

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Welcome to The Money Trench! This week, Mark is joined by Josh Mateer, Head of A&R for Europe, Middle East and Africa at SoundOn, TikTok’s artist and label services platform.

From his teenage days playing in punk bands and promoting shows in Belfast, to stints at Warner and Sony, and working with the legendary Seymour Stein, Josh has built a career that bridges grassroots music culture and the cutting edge of global artist services.

In their chat, the pair discuss how TikTok is shaping the future of music discovery, why data and instinct must work hand in hand, and what it means to nurture sustainable artist careers in a world of viral hits and streaming economies.

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SOUNDON

The Money Trench is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SoundOn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

TIXEL

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PPL

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