Gamifying the Warehouse, With Katie Brown From Foot Locker and Dylan Telford From Summit Advisory Team | Unboxing Logistics Ep. 62

In this episode of Unboxing Logistics, host Lori Boyer kicks off Season 5 with a fun and insightful discussion about gamification in the supply chain. Joined by Katie Brown, Senior Director of Product Management at Foot Locker, and Dylan Telford, Omnichannel Practice Lead at Summit Advisory Team, they explore how introducing game-like elements into warehouse operations can drive motivation, improve productivity, and even make picking and packing a bit more fun.

Gamification is more than a leaderboard, it’s about meaningful motivation

Gamification isn’t just displaying performance stats. Real impact comes when the experience feels rewarding, includes clear goals, and provides a reason to play, whether that’s pay-for-performance, team recognition, or personal growth.

“Everybody who's attempting to get to that win in the end is successful in playing the game.” —Dylan Telford

Measurement is the foundation of any effective gamification strategy

Before introducing competition or incentives, teams need to define what success looks like and track it consistently. Without goals and metrics, gamification falls flat.

“You need to be able to measure. Otherwise you're playing a game with no goals.” —Dylan Telford

Simplicity, coaching, and iteration are key to long-term success

Gamification shouldn’t be complicated. Start small, involve the team, and keep improving based on real feedback. And don’t forget: it’s just as important to lift up lower performers as it is to celebrate top ones.

“Sometimes bringing up the bottom is almost more impactful than raising the top of the bar.” —Katie Brown

Links

• Connect with Katie Brown on LinkedIn: linkedin.com/in/katie-brown-41807347 
• Visit Foot Locker’s website: https://www.footlocker.com/ 
• Connect with Dylan Telford on LinkedIn: linkedin.com/in/dylan-telford-b7404769 
• Visit Summit Advisory Team’s website:  https://summitadvisoryteam.com/