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2045: Two Myths About Strategy - And Two Tools To Make Yours Work by Christine Comaford of Smart Tribes Institute

May 7, 2026
Discussion of why strategies fail without clear execution and adaptability. Exploration of the myth that sticking to a plan equals good execution. Introduction of decision spaces to clarify who can decide what. Presentation of the Outcome Frame as a tool to chunk strategy, create clarity, and build emotional investment.
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INSIGHT

Execution Breaks Strategy Not The Plan

  • Strategies fail when employees don't know how to execute or aren't empowered to adjust.
  • Chunk strategic plans into tangible, measurable quarterly goals so teams can act and course-correct.
ADVICE

Define Decision Spaces For Faster Choices

  • Create decision spaces that define what individuals fully own and can decide autonomously.
  • Specify what they can decide, what they can't, and who to escalate to so decisions stay swift and aligned.
INSIGHT

Plans Can't Predict The Future

  • Rigidly sticking to a plan can contradict strategic objectives when the future changes.
  • Make it safe to adapt to obstacles or seize unexpected opportunities rather than enforcing blind adherence.
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