447. How to Create a Compelling Donor Journey to Grow Engagement (Replay) - Cameron Bartlett

Meet Cameron. This digital marketer and fundraiser helps hundreds of nonprofits fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧

Today’s Guest
Cameron Bartlett, Digital Marketer for Nonprofits

Episode Highlights

• Cameron’s story and journey to where he is today (2:00)
• Creating a compelling donor journey (7:00)
• The mile markers throughout a donor journey (8:20)
• Examples of content your organization can create today (15:00)
• Cameron’s experience with IJM and their viral video campaign (20:00)
• Cameron’s advice for organizations with limited digital marketing budgets (27:00)
• A powerful moment of philanthropy in Cameron’s life (35:00)
• Cameron’s One Good Thing: Find a celebration post. (41:00)

For more information + episode details visit: weareforgood.com/episode/447.

About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.

Learn more today at www.fosteravenue.com/good

📅 Don't Miss These Free Upcoming Events! 👇

APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)

MAY  14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. 

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