Neil Patel is the co-founder of NP Digital, a global marketing agency operating across 28 countries. He joins the show to share what 25 years of hands-on marketing actually looks like - from building a personal brand by accident to diagnosing why most marketers are spending time on the wrong things. He gets candid about the real ROI gap in AI adoption, why Super Bowl ads rarely move revenue, and what it cost him to miss the mobile shift with his analytics company Kissmetrics.

Tune in to this episode as we explore:
(00:36) Neil Patel's background and what he actually spends his time on today
(10:03) Why most marketers see no revenue impact from AI
(13:34) Why reach doesn't equal revenue and what does
(18:45) Super Bowl ads, Formula One, and the marketing vanity trap
(27:00) AI as an equalizer for startups vs. large corporations
(35:05) How to push back on C-suite pressure to cut headcount with AI
(42:47) The skill that's driven Neil's career more than any other
(45:12) Neil's book recommendation

Links mentioned in this episode:
Neil Patel on LinkedIn:
NP Digital: npdigital.com
Ubersuggest: https://neilpatel.com/ubersuggest/
Principles by Ray Dalio: https://www.goodreads.com/en/book/show/34536488-principles

AI & Marketing in 2026 with Neil Patel ($100m agency owner)