Most nonprofits completely overlook one of the easiest, most heartfelt ways to bring past donors back — celebrating the anniversary of their gift. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to set up a fully automated “Giving Anniversary Campaign” that feels personal, handwritten, and deeply meaningful — without adding more to your plate.
You’ll learn the simple 3-step framework: Remember, Recognize, Re-Invite, so donors feel seen, valued, and inspired to give again naturally.
Using AI prompts and your CRM, you’ll build a once-and-done system that runs year-round, reignites relationships, and sparks recurring giving — all from a place of gratitude, not pressure.
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Million Dollar Nonprofit