Lenny's Podcast: Product | Career | Growth Teresa Torres on how to interview customers, automating continuous discovery, the opportunity solution tree framework, making the case for user research, common interviewing mistakes, and much more
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Jun 30, 2022 
Teresa Torres, an internationally acclaimed author and coach specializing in continuous product discovery, shares her insights on interviewing customers effectively. She introduces the opportunity solution tree framework, demonstrating its application using Netflix as a case study. Torres emphasizes the importance of continuous discovery and automating customer interviews to gather genuine insights. She offers practical tips for product managers on avoiding common interviewing mistakes and making the case for user research, making complex concepts accessible and actionable.
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Making Time for Discovery
- Address "no time for discovery" arguments by integrating small, continuous feedback loops into the existing workflow.
- Treat everything in the backlog as a bet, and improve bets through continuous discovery.
Automating Customer Interviews
- Automate customer interviews by integrating opt-in prompts within your product or service.
- Leverage internal teams like sales and support for B2B customer recruitment.
Avoiding Bias in Solutions
- When you're convinced you know the right solution, explore multiple solutions for the same opportunity to avoid bias.
- Comparing and contrasting different approaches leads to better decision-making.
