Masters of Scale Uncovering the $7 trillion reputation economy
47 snips
Feb 17, 2026 
Corey duBrowa, CEO of Burson and longtime corporate communications advisor to leaders at Starbucks, Salesforce, and Google. He discusses why reputation is a measurable business asset. He explores reputation risks from AI and polarization. He outlines when companies should speak up and how storytelling and actions shape trust.
AI Snips
Chapters
Transcript
Episode notes
Media Trust Has Inverted
- Trust in traditional media has sharply declined, shifting influence to digital creators.
- Company-owned channels and storytelling have become more important as media trust erodes.
Reputation Is Multi-Dimensional
- Modern reputation consists of multiple levers, not a binary trust score.
- Eight levers include citizenship, creativity, governance, innovation, leadership, performance, products, and workplace.
Act Before You Communicate
- Clarify which reputation levers truly align with your company's immutable values.
- Act on those values first, then communicate, because actions give you the licence to speak.