How I Built This with Guy Raz Crumbl: Jason McGowan
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Aug 11, 2025 
Jason McGowan, co-founder of Crumbl, transformed a cookie business into a successful restaurant chain by leveraging his tech background. He shares insights on A/B testing recipes and the power of viral marketing, with weekly flavor launches like bubblegum and Almost Everything Bagel captivating customers. Crumbl now boasts over 1,000 locations and a massive social media following, outpacing major brands. McGowan discusses the challenges of scaling rapidly and the importance of fostering customer relationships while maintaining quality in fast expansion.
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Tech Skills Shaped A Food Startup
- Jason learned growth, UX, and experimentation while building social products in Provo and the Bay Area.
- He applied those analytical habits to product tweaks, marketing, and user behaviors at Crumbl.
Revenue From Day One Validated Them
- Crumble opened with one chocolate chip cookie and made money on day one, validating demand instantly.
- That first paid customer gave founders confidence the concept really worked and fueled momentum.
Send Drivers With Extra Inventory
- Reduce delivery cost by dispatching drivers stocked with extra cookies to slot in nearby orders en route.
- Pre-stocking drivers lets new orders be matched to in-flight routes and improves route efficiency.
