Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She’s also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn’t enough, if they aren’t becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.
0:51 Conversation with Jane
1:35 Women in B2B marketing
3:25 Justuno
7:10 Optimize what’s working
14:45 Personalization
17:45 Traffic
19:18 Pillars of modern-day conversion
27:04 Exit offers and native advertising
29:25 Outro
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