Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She’s also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn’t enough, if they aren’t becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.
0:51 Conversation with Jane
1:35 Women in B2B marketing
3:25 Justuno
7:10 Optimize what’s working
14:45 Personalization
17:45 Traffic
19:18 Pillars of modern-day conversion
27:04 Exit offers and native advertising
29:25 Outro
Content Distribution Live (register)
Sign up for Modern Day Marketer (the newsletter)
Follow Jane: LinkedIn | Twitter | Justuno | Women in B2B Marketing
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Brett:| Twitter | LinkedIn
The Content Cocktail Hour