#34 - Inside Etix: 100 Million Tickets, Secondary Markets, All-In Pricing & AI

In this episode of The Live Music Industry Podcast, Matt Ford sits down with Chris Battaglino (Chief Product Officer at Etix) and Michael Reklis (Director of Sales, Music Venues at Etix) for a candid conversation about ticketing at scale. From clubs to arenas to international markets, they unpack what it takes to serve thousands of venues while navigating resale, dynamic pricing, AI, and the broader economic shifts impacting live events.

Episode Timestamps:

• (2:26) - Deep Dive into Etix’s Global Ticketing Empire
• (5:17) - Client Mix & Always-On Seasonality
• (7:06) - Cross-Vertical Product Strategy
• (10:11) - Etix Marketing Agency (Rockhouse Partners)
• (19:41) - Why Etix Built a POS System (Octave)
• (29:57) - Seat Relay: Etix’s Integrated Secondary
• (32:30) - Philosophy on Secondary & Distributed Commerce
• (38:17) - Ethics, Fans & the Secondary Market Mess
• (40:30) - All-In Ticket Pricing: What Changes?
• (48:18) - Regulation, NIVA & Fix the Tix
• (54:16) - AI deep Dive
• (56:40) - Brainstorming an AI-first ticketing UX
• (59:04) - Security, Bots & Fraud in an AI World
• (1:01:32) - What’s Etix’s Role in an Agent-Driven Future?
• (1:02:43) - Prism Insights + Etix: Data as a Shared Asset
• (1:03:35) - Closing Thoughts, Partnership & Hopes for 2026

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