KIIS FM's Ryan Jon on how brands stuff up influencer marketing

Ryan Jon is a jack of all trades when it comes to content. While his day job is hosting mornings on KIIS 101.1 Melbourne, he's also a podcast host and producer, digital content creator, social media marketer, influencer and more.

Joining the Mumbrellacast, Jon speaks about his current gig at KIIS in Melbourne and new brekky host Lauren Phillips, as well as his time on breakfast radio in Perth and the journey from regional radio to finally hitting the big time in a metro market.

Since departing full-time radio, and before he got his current job, Ryan leaned hard into content creation and growing his sizable social following, and he chats about the benefits and burdens of leaving behind a full-time salary to become a freelancer.

Join explains what brands do wrong when looking for an influencer to work with, and on the other side, why influencers shouldn't say 'yes' to every brand who gets in contact.