Into The Wild 144. How to Use Social Videos to Reach More Customers With Elise Darma
Hey you wild women!
I know, I know, I knowwww....you hate shooting videos.
Me too!
The thought of having to get all dolled up, create the speaking notes, find the trending audio and hashtags, shoot and re-shoot one bajillion takes, and tie it all together to hopefully publish a video that goes viral, or at least your mom views and likes - makes you wonder what more you could have done with your time.
All for what? The faith that it will make you famous and get you flooded with clients.
Here's to dreaming 🥂
Or not. As this week's guest explains, "Pick up your phone and film. It's never going to be perfect. If the information is good, people won't care about the production value," she is so right. I had a little Reel go viral (248k views) last fall, and while I didn't see a direct customer come from it, I did get more relevant and engaged followers. It also helped one prospect relate to me enough to be confident in hiring me (soooo it did garner me a sale!)
Videos are intimidating at first, but Elise Darma explains to us why they are important and how to get started. Elise Darma is a marketing coach who specializes in helping not-so-Insta-famous business people make actual revenue directly from social media. She's helped over 30,000 people grow their businesses, sell more programs, and build money-making brands. Elise has been featured for her expertise in Forbes, Entrepreneur, Digital Marketer, and Social Media Examiner.
In this episode, Elise and I discuss the why behind the importance of creating social video content and the how and highlight how she stays consistent with content creation and engagement.
In this episode, you will learn about:
- Why social videos are important for your business
- How to create social media videos for your small business
- How to shoot viral social media videos
- How to create a social media content calendar
- How to create a social media video strategy
- Why video is the #1 connection point for your brand
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Connect with Elise Darma
- Instagram: @elisedarma
- TikTok: @elisedarma
Connect with Renée Warren