1137 - Want to Increase Short-Term Rental Bookings? Make an Instagram Account by Liz Zack

You spend way too much time on Instagram (and TikTok and Pinterest and…), and guess what—your potential short-term rental guests do too. Why miss an opportunity to get in front of them when they’re dreaming about their next getaway? Why miss an opportunity to remarket to your past guests by reminding them how awesome your place was? 

Don’t leave your fate up to the Airbnb algorithm alone. Take matters into your own hands and start building out and developing your own organic audience. While you do need to devote some time to channel upkeep, you shouldn’t need more than a few hours a week once you get going. Track how many people view your bio, and click through your booking link to make sure you’re getting ROI on your efforts. 

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