Tech Brew Ride Home Tue. 12/10 - Wheels For Your Mac Pro Are $400 Extra
Dec 10, 2019
A legal battle unfolds as Apple sues a former chip architect for contract violations. The Apple Card now offers an enticing 6% back on holiday purchases. Meanwhile, Microsoft brings Office to Linux, marking a significant shift. The Mac Pro's pricing raises eyebrows, especially with $400 wheels. SoftBank's stake in dog-walking startup Wag falters, while VSCO acquires a video editing company. Exciting discussions emerge about the future of robotic exoskeletons, promising to revolutionize industries by boosting efficiency and reducing strain.
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Apple Sues Ex-Chip Architect
- Apple is suing its former chip architect, Gerard Williams, for breach of contract and loyalty.
- Williams allegedly planned his startup, Nuvia, while at Apple and recruited Apple staff.
Apple's Tracking Prevention Backfires
- Apple's Intelligent Tracking Prevention has significantly reduced ad rates for Safari users.
- This ironically strengthens larger ad platforms like Facebook and Google, as advertisers seek better tracking.
Apple Card's Strategy
- Apple launched its interest-free iPhone installment plan with 6% cashback on Apple purchases until December 31st.
- McCullough now understands Apple Card's purpose: controlling the payment process for a future Apple Prime-like service bundle.