Think Fast Talk Smart: Communication Techniques 39. Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions
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Sep 2, 2021 
David Eagleman, a renowned neuroscientist and host of the PBS series The Brain, discusses why our brains are wired for storytelling. He reveals how storytelling influences emotions and cognitive engagement, emphasizing the importance of tailoring narratives for diverse audiences. Eagleman highlights innovative technologies, like haptic feedback, that enhance communication. He also underscores the power of analogies and simplicity in making complex ideas relatable, advocating for storytelling over traditional presentations to captivate and connect with audiences effectively.
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Audience Awareness
- Remember that your worldview differs from others.
- Appeal to diverse ways of seeing the world to reach a broader audience.
Creating New Senses
- New senses can be created by transmitting information through unusual channels (like vibrations).
- These could enhance communication by sharing physiological states, but their impact is uncertain.
Twitter Sentiment Wristband
- Eagleman's team created a wristband that conveys real-time Twitter sentiment through vibrations.
- This allows speakers to feel audience reactions, though it may only be practical for large audiences.
