Common CEO Roadblocks and How To Overcome Them with CEO Coach/Advisor, Katy Trost, Part 2

In this episode, Eric continues the conversation with Katy Trost, CEO Coach/Advisor at Katy Trost, Founder of PeraCEOs, and CEO Coach and Board Member of many other ventures. 

Katy works with CEO’s on not only their business strategy, but also their personal brands. One of the common misconceptions she addresses is that a personal brand should not be just about the current venture of that individual - but instead it should reflect one's mission, vision and values both within their current occupation, but also holistically across the whole spectrum of things that they care about.

Personal branding goes beyond your public image - even if you’re not concerned with publicity, your team, investors and clients have a perception of you, and only by being intentional with the way that you present yourself and communicate with others will you build a winning culture around you.

Katy shares a 4 week transformational story with a leader who was to be promoted to CEO but lost out on the opportunity due to not performing as a leader. Once they ran some assessments and gathered for an offsite, Katy’s client had a breakthrough moment and truly understood the potential task at hand if he were to become CEO. Once he saw the prospective outcomes of changing the culture of the 350 employee company and aligned himself with that goal, a 180 transformation happened and a success story was born.

If you don’t have a great team - you’ll never become a great CEO. If you’re too busy doing delegatable work and have no bandwidth to focus on high impact tasks, your business will never scale. To help figure out your weakest link, rebuild trust and reignite their function, our coaches suggest that you run a mind map exercise and build a clear path. If no path can be found, it’s time to look for another candidate.

Tune into the full episode to learn more on the roadblocks to becoming an exceptional CEO!

HIGHLIGHTS:

00:17 The HERO Mindmap
02:12 CEO’s Personal Branding Playbook
08:30 Katy’s 4 Week Transformational Story
15:31 Focusing On Your Vision
18:02 Bad Executive Team = Failing CEO 
23:56 The Transition From Start to Scale

Connect with Katy - https://www.linkedin.com/in/katytrost/

Check out her webpage - https://katytrost.com/

Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit https://chaostoclarity.io/