Ep 240: The LeBron James inspired Position-less Marketer, with Optimove

iGaming Daily's CRM-focused series returns with its latest episode!

Joining James Ross once again in the series is Optimove's CEO, Pini Yakuel, with the duo talking about the firm's new Position-less Marketer, inspired by NBA star, LeBron James' famous statement - “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.”

Pini delves into what a Position-less Marketer is, how it enhances the industry and break the mould to what’s already out there and several key factors that birthed Position-less Marketer.

To read more about Optimove's Position-less Marketer, click on the link below:

- https://martech.org/the-rise-of-the-position-less-marketer/
 
Host: James Ross
Guest: Pini Yakuel
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.