How to Get Your First Sponsorship with No Following: Justin Moore

In this episode, we sit down with Justin Moore, a creator who's made over $5 million in brand sponsorships across 600+ deals and now helps thousands of creators monetise their influence.

Justin breaks down why most creators approach sponsorships completely wrong, how to get brand deals with zero subscribers, and the exact framework he uses to negotiate partnerships worth tens of thousands of dollars. We discuss the sponsorship continuum, why you need to change your pitch based on where you're at in your journey, and how to serve brands by creating content for them before you have a massive audience.

He explains the Arc Framework for understanding what brands actually care about, whether it's awareness, repurposing rights, or conversion, and why your pricing has to change dramatically depending on their goals. Justin shares why you should never have a public rate card, how to get brands to reveal their budget without asking directly, and the hell yeah number that takes the pressure off negotiations.

We dive into the rope pitching method for cold outreach, why involving your audience in sponsorship decisions is the secret to landing better deals, and how to turn rejection into future opportunities by treating every no as not yet. Justin also reveals why most creators are being selfish by not offering sponsorships, the power of psychographic research, and how to position yourself as a consultant rather than just another commodified vendor.

If you're a creator trying to monetize your platform, struggling to land your first brand deal, or wondering how to turn your content into a sustainable income stream, this episode will give you the exact playbook to start making money from sponsorships today.

More from Justin:
Book: Sponsor Magnet, available at https://www.sponsormagnet.com

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

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