Luxury Voices The rising influence of Asian outbound travellers with Benjamin Banh, Vice President, Field Sales & Marketing at Rosewood Hotel Group
Jul 31, 2020
Benjamin Banh, Vice President of Field Sales & Marketing at Rosewood Hotel Group, shares his insights on the booming influence of Asian outbound travelers. He discusses how luxury hotels adapt to the unique preferences of affluent Asian consumers. The conversation covers the challenges and innovations in hospitality during COVID-19, the importance of agility in budgeting, and evolving communication methods. Benjamin also highlights the resurgence of travel in Asian markets and the exciting luxury experiences awaiting travelers in iconic destinations.
AI Snips
Chapters
Transcript
Episode notes
Sanya Filled By Domestic Demand
- Benjamin noted Sanya as one of Rosewood's best-performing hotels during the pandemic due to strong domestic demand.
- He said the hotel could be filled many times over if inventory allowed.
Reposition Offers Around Experience And Digital
- Use the disruption to focus on meaningful guest experiences, sustainability and local culture rather than transactional offers.
- Accelerate digital marketing and storytelling to connect with mobile-first travellers.
Forecast Short, Plan Long, Revisit Policies
- Make forecasting nimble and shorter-term while keeping a long-term vision to manage resources effectively.
- Revisit policies and procedures now to reduce costs and protect staffing during uncertain demand.